It is one of our identifying marks.
 |
 |
 |
 |
 |
Why red?
When we developed this concept of giving a second life to leathers neglected by others, it was impossible for us to match our zippers with the millions of leather colors we had in stock.
Red came to us almost spontaneously, without really knowing exactly why.
Today, with the collection well established, we realize how right this choice was for us. Here you will find everything this color carries as symbols, some of which are not displeasing to us: boldness, impertinence, vitality, and strength were undoubtedly underlying in our choice.
Historian Michel Pastoureau dedicated a book to it.
Red has a multitude of symbolic meanings in many cultures, including life, health, vigor, war, courage, anger, and love.
The common thread of all these elements? Passion!
The color red is also that of danger and excitement.
Red, synonymous with speed and eccentricity, can stimulate and amuse, but certainly not invite rest and ease.
In modern and contemporary art, red is used as the color of shock, fire, violence, and malevolent spirit, but also as the divine color of a supernatural world of joy and redemption.
 |
 |
According to chemist Raphaël Haumont, in Les couleurs de la cuisine, "Semiotically, values and symbols can differ.
Concretely, red is a metaphor for strength, violence, aggressiveness. By metonymy, it represents tomatoes, cherries, fire trucks. Symbolically, or by convention, it means 'forbidden' (traffic sign), 'whole milk,' or 'communism'…”
